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Download Marketing Research - Nature And Scope class notes/ ebook pdf covered all unites for Management BBA

Nature And Scope in Marketing Research notes coverd all important topic for Management - BBA students. Marketing Research and lecture notes free download, Marketing Research lecture notes for Nature And Scope

Ravi Chopra
Ravi Chopra 09-Jan-2016 0

SYLLABUS Marketing Research Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research. Marketing Research Process Problem identification; Selection of research design: major issues; emic dilemma. Secondary and Primary Data Secondary data....

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