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Download Marketing Research - Ethical Issues Involved In International Marketing Research class notes/ ebook pdf covered all unites for Management MBA

Ethical Issues Involved In International Marketing Research in Marketing Research notes coverd all important topic for Management - MBA students. Marketing Research and lecture notes free download, Marketing Research lecture notes for Ethical Issues Involved In International Marketing Research

Ethical issues involved in international marketing research Notes
Ravi Chopra
Ravi Chopra 09-Jan-2016 0
MARKETING RESEARCH Ebook

SYLLABUS Marketing Research Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research. Marketing Research Process Problem identification; Selection of research design: major issues; emic dilemma. Secondary and Primary Data Secondary data....

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