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Download Marketing Research - Marketing Research class notes/ ebook pdf covered all unites for Management MBA

Marketing Research in Marketing Research notes coverd all important topic for Management - MBA students. Marketing Research and lecture notes free download, Marketing Research lecture notes for Marketing Research

Pankaj Yadav
Pankaj Yadav 28-Jan-2016 6
MARKETING RESEARCH pdf notes for MBA

Marketing Research   Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research.   Marketing Research Process   Problem identification; Selection of research design: major issues; emic dilemma.  Secondary and Primary Data   Sec....

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