GupShup Study

Download Retail Marketing - Marketing Research Process class notes/ ebook pdf covered all unites for Management MBA

Marketing Research Process in Retail Marketing notes coverd all important topic for Management - MBA students. Retail Marketing and lecture notes free download, Retail Marketing lecture notes for Marketing Research Process

Neeraj Yadav
Neeraj Yadav 27-Jan-2016 0

Marketing Research Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research. Marketing Research Process Problem identification; Selection of research design: major issues; emic dilemma. Secondary and Primary Data S....

Download MBA Subjects Notes

Download Management Course Notes