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Ravi Chopra

MARKETING RESEARCH Ebook

Ravi Chopra | 09-Jan-2016 |
Need , Nature and scope , Complexities of international marketing research , Marketing information system (MIS) , Selection of research design , Major issues; emic dilemma , Secondary data sources and uses , Online data sources and research , Primary data collection , Methods and instruments , Attitude measurement , Sampling plan. , Multivariate Country Data Analysis , Secondary and Primary Data , Univariate and multivariate data analysis techniques , Research Report Preparation and Presentation , Product research , Advertising research , Ethical issues involved in international marketing research ,

Hi friends, here Ravi Chopra uploaded notes for MARKETING RESEARCH with title MARKETING RESEARCH Ebook. You can download this lecture notes, ebook by clicking on the below file name or icon.

SYLLABUS
Marketing Research
Need, nature and scope; complexities of international marketing research; marketing information system (MIS);
Organization of international marketing research.
Marketing Research Process
Problem identification; Selection of research design: major issues; emic dilemma.
Secondary and Primary Data
Secondary data sources and uses; online data sources and research; Primary data collection: methods and
instruments, Attitude measurement; Sampling plan.
Multivariate Country Data Analysis
Issues and process; Univariate and multivariate data analysis techniques, Research Report Preparation and
Presentation; Product research; Advertising research; Ethical issues involved in international marketing
research.

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  • Marketing_Research.pdf (Size: 2995.56KB) Dowland
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