Need , Nature and scope , Complexities of international marketing research , Marketing information system (MIS) , Selection of research design , Major issues; emic dilemma , Secondary data sources and uses , Online data sources and research , Primary data collection , Methods and instruments , Attitude measurement , Sampling plan. , Multivariate Country Data Analysis , Secondary and Primary Data , Univariate and multivariate data analysis techniques , Research Report Preparation and Presentation , Product research , Advertising research , Ethical issues involved in international marketing research ,
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Need, nature and scope; complexities of international marketing research; marketing information system (MIS);
Organization of international marketing research.
Marketing Research Process
Problem identification; Selection of research design: major issues; emic dilemma.
Secondary and Primary Data
Secondary data sources and uses; online data sources and research; Primary data collection: methods and
instruments, Attitude measurement; Sampling plan.
Multivariate Country Data Analysis
Issues and process; Univariate and multivariate data analysis techniques, Research Report Preparation and
Presentation; Product research; Advertising research; Ethical issues involved in international marketing