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Marketing Management (14th Edition) By Philip Kotler pdf ebook download
Shubham Goyal

Marketing Management (14th Edition) By Philip Kotler pdf ebook download

Shubham Goyal | 09-Jul-2016 |
Understanding Marketing Management , Capturing Marketing Insights , Connecting with Customers , Building Strong Brands , Shaping the Market Offerings , Delivering Value , Communicating Value , Creating Successful Long-term Growth ,

Hi friends, here Shubham Goyal uploaded notes for Marketing Management with title Marketing Management (14th Edition) By Philip Kotler pdf ebook download. You can download this lecture notes, ebook by clicking on the below file name or icon.

Brief Contents of Marketing Management (14th Edition) By Philip Kotler

PART 1 Understanding Marketing Management 2
Chapter 1 Defining Marketing for the 21st Century 2
Chapter 2 Developing Marketing Strategies and Plans 32

PART 2 Capturing Marketing Insights 66
Chapter 3 Collecting Information and Forecasting Demand 66
Chapter 4 Conducting Marketing Research 96

PART 3 Connecting with Customers 122
Chapter 5 Creating Long-term Loyalty Relationships 122
Chapter 6 Analyzing Consumer Markets 150
Chapter 7 Analyzing Business Markets 182
Chapter 8 Identifying Market Segments and Targets 212

PART 4 Building Strong Brands 240
Chapter 9 Creating Brand Equity 240
Chapter 10 Crafting the Brand Positioning 274
Chapter 11 Competitive Dynamics 298

PART 5 Shaping the Market Offerings 324
Chapter 12 Setting Product Strategy 324
Chapter 13 Designing and Managing Services 354
Chapter 14 Developing Pricing Strategies and Programs 382

PART 6 Delivering Value 414
Chapter 15 Designing and Managing Integrated Marketing Channels 414
Chapter 16 Managing Retailing, Wholesaling, and Logistics 446

PART 7 Communicating Value 474
Chapter 17 Designing and Managing Integrated Marketing Communications 474
Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 502
Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling 534

PART 8 Creating Successful Long-term Growth 566
Chapter 20 Introducing New Market Offerings 566
Chapter 21 Tapping into Global Markets 594
Chapter 22 Managing a Holistic Marketing Organization for the Long Run 620

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