Overview of Retailing , Multi-channel Retailing , Management of Service , Types of Retailers , Retail Customer , Product Management , Merchandise Management , Case Studies ,
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Overview of Retailing
What is retailing? A retailer role in distribution channel; Functions performed by retailers; Social and Economic
Significance of retailing. Selection of retailing and distribution; channels around the world; Retail Management
Retail channels for interacting with customers; Store channel; Catalog Channel; Internet Channel;
Personalization; Selling merchandise; Role of Brands; Overcoming limitation of an earning format; Expending
Management of Service
Retailers provides health care services; Strategic advantage through customer service; Customer service
strategies; Customers service at IKEA; Customers evaluations of service quality; Role of expectation; Perceived
service; Knowing what customers what the knowledge gap;
Types of Retailers-1
Retailers characterstics; Netlike attracts compitators; Variety and assortment; Food retailers Supermakets; Super
center; Warehouse clubs; Hypermarkets; Convenience stores
Types of Retailers-2
Category specialists; Extreme value retailer; Off price retailers; Electronic retailers; Catalog and direct mail
retailer; Direct selling. Services retailing
Consumer Behavior; Why do people shop; Factors affecting consumer decision making; Demographics;
psychological environmental and lifestyle; perception and learning; culture and subculture; Stages of the
consumer decision process; Consumer decision rules.
Role of product management in retail business; the pantaloon store in Mumbai; Brand Management and
retailing; Merchandise budget ;Life cycle stages; Inventory plan; Target market analysis.
Merchandising budget; Merchandise planning in units; Merchandising differentiation; Dimension of the
merchandising line; category management; Merchandising management in bowins retail segments; Evaluating
merchandise performance; Financial objectives of merchandising.
Big Bazaar-Indian Wal-Mart; Bharat Petrolium.
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