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RETAIL MARKETING RESEARCH pdf notes
Neeraj Yadav

RETAIL MARKETING RESEARCH pdf notes

Neeraj Yadav | 27-Jan-2016 |
Marketing Research , Marketing Research Process , Secondary and Primary Data , Multivariate Country Data Analysis ,

Hi friends, here Neeraj Yadav uploaded notes for RETAIL MARKETING with title RETAIL MARKETING RESEARCH pdf notes. You can download this lecture notes, ebook by clicking on the below file name or icon.

Marketing Research
Need, nature and scope; complexities of international marketing research; marketing information system (MIS);
Organization of international marketing research.
Marketing Research Process
Problem identification; Selection of research design: major issues; emic dilemma.
Secondary and Primary Data
Secondary data sources and uses; online data sources and research; Primary data collection: methods and
instruments, Attitude measurement; Sampling plan.
Multivariate Country Data Analysis
Issues and process; Univariate and multivariate data analysis techniques, Research Report Preparation and
Presentation; Product research; Advertising research; Ethical issues involved in international marketing
research.

 

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