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MARKETING RESEARCH pdf notes for MBA
Pankaj Yadav

MARKETING RESEARCH pdf notes for MBA

Pankaj Yadav | 28-Jan-2016 |
Marketing Research Process , Secondary and Primary Data , Multivariate Country Data Analysis , Marketing Research ,

Hi friends, here Pankaj Yadav uploaded notes for MARKETING RESEARCH with title MARKETING RESEARCH pdf notes for MBA. You can download this lecture notes, ebook by clicking on the below file name or icon.

Marketing Research  
Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research.  
Marketing Research Process  
Problem identification; Selection of research design: major issues; emic dilemma. 
Secondary and Primary Data  
Secondary data sources and uses; online data sources and research; Primary data collection: methods and instruments, Attitude measurement; Sampling plan.  
Multivariate Country Data Analysis 
 Issues and process; Univariate and multivariate data analysis techniques, Research Report Preparation and Presentation; Product research; Advertising research; Ethical issues involved in international marketing research.  

 

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