Elements of retail organization. Objectives and tasks. Principles of retail organization.
Evolution Of Retail Organzation
Need of having a professional retail organizations. To capture markets – the need to have different types of retail organizations. Various function of a retail organization.
Globalization and retailing.
Types Of Retail Organzation High Volume
Departmental store, hyper market, franchise organizations, merchandising conglomerates.
Types Of Retail Organization Low Volume.
Voluntary chains, retail Co-operative, Consumer Co-operative, Corporate chains.
Human Resource Management Overview
Gaining Competitive Advantages through Human Resource Management, Objectives of Human Resource Management, The Human Resource Triad, Special HR Conditions Facing Retailers, Designing the Organizational Structure for a Retail Firm, Matching Organization Structure to a Retail Strategy, Organization of a Single-Store Retailer and National Chain Store, Merchandise Management, Store Operations.
Motivation, Commitment And Issues Inretail Human Resource Management
Motivating Retail Employees, Policies and Supervision, Incentives, Organization Culture, Developing and Maintaining a Culture, Building Employee Commitment, Developing Skills, Empowering Employees, Creating Partnership Relationships. Managing Diversity, Legal and Regulatory Issues in Human Resource Management, Use of Technology
Customer Relationship Management
The CRM Process; Loyalty; Overview of CRM Process; Collecting Customer Data; Customer Database: Identifying Information: Privacy and CRM Program; Analyzing Customer Data and Identifying Target Customers; Identifying Market Segment; Identifying Best Customers; Developing CRM Programs; Customer Retentions; Converting Good Customers and Best Customers; Dealing with Unprofitable Customers; Implementing CRM Programs
Rise of Walmart. J.C. Penny; Harrods; Marks and Spencer; Rise of Reliance Retail.
Modern concept of management; India Retail Biz; Role of Information Technology(IT) in managing diversity in global business; Relationship Marketing in Retailing-The Evolution of Relationship Marketing Strategies.