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ADVANCED MARKETING MANAGEMENT Lectures notes, pdf download
Neer Yadav

ADVANCED MARKETING MANAGEMENT Lectures notes, pdf download

Neer Yadav | 17-Feb-2016 |
Concepts of Marketing Management , Marketing Environment , Developing Market Strategies and the Offerings , Delivering Marketing Programs ,

Hi friends, here Neer Yadav uploaded notes for Marketing Management with title ADVANCED MARKETING MANAGEMENT Lectures notes, pdf download. You can download this lecture notes, ebook by clicking on the below file name or icon.

Concepts of Marketing Management:  
Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of  Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing    
 Marketing Environment - Internal & External 
Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing  Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends;  Market Segmentation Process.  
 
 Developing Market Strategies and the Offerings Part –I   Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of  Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand  Identity; Equity and Packaging.  
 
 Developing Market Strategies and the Offerings - Part II:   Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in  Price; Pricing Strategies.  
 
 Delivering Marketing Programs – Part I  
Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management.    
 Delivering Marketing Programs – Part II  
Market Communication, Process for Effective Communication; Advertising; Different Advertising Media;  Sales Promotion; Public Relations; Direct Marketing; Personal Selling: Concepts and Process; Management of  Sales Force  

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