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ADVERTISING INSIGHTS notes pdf download
Neer Yadav

ADVERTISING INSIGHTS notes pdf download

Neer Yadav | 17-Feb-2016 |
ADVERTISING INSIGHTS , Concepts of Advertising , Integrated Advertising Program , Understanding Message Strategy , Media type , Campaign marketing ,

Hi friends, here Neer Yadav uploaded notes for ADVERTISING with title ADVERTISING INSIGHTS notes pdf download. You can download this lecture notes, ebook by clicking on the below file name or icon.

<div>Concepts of Advertising &ndash; The Field of Advertising, Introduction, Integrated Marketing Communication, &nbsp;Advertising and its types, Comparative Advertising, case study, Communication Models in Advertising &nbsp;</div> <div>&nbsp;</div> <div>Integrated Advertising Program Analysis of Mission &amp; Market Objective Setting &amp; Determining Target &nbsp;Audience, Understanding Segmentation, Positioning, Budget Decision, case study on Budgets &nbsp;</div> <div>&nbsp;</div> <div>Understanding Message Strategy, Message &amp; Copy in Advertising, Headlines in Print &amp; TV Advertising, &nbsp;Visualization &amp; Layout, AD Appeals, Testimonials &amp; Celebrity Endorsement &nbsp;</div> <div>&nbsp;</div> <div>Media Types &amp; Decision Types of Media, Media Selection, Media Planning: New Perspective, Media &nbsp;Decision &nbsp;</div> <div>&nbsp;</div> <div>Campaign Making, Three Phases of Campaign Creation, Steps of Effective Advertising, Upsetting the &nbsp;applecart in the scooterette category In Style! Case study, Understanding Campaigns, &nbsp;</div> <div>&nbsp;</div> <div>Advertising Stake Holders &ndash; Advertising Organization, Evolution &amp; History of advertising Agency, The &nbsp;working of AD agencies, Organization Structure of Advertising Department, Interface with other &nbsp;Departments, Functions of Advertising Agency</div>

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