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ADVERTISING MANAGEMENT notes, eBook pdf download
Neer Yadav

ADVERTISING MANAGEMENT notes, eBook pdf download

Neer Yadav | 17-Feb-2016 |
ADVERTISING MANAGEMENT , Concepts of Advertising , Integrated Advertising Program , Advertising , Media , Campaign making ,

Hi friends, here Neer Yadav uploaded notes for ADVERTISING with title ADVERTISING MANAGEMENT notes, eBook pdf download. You can download this lecture notes, ebook by clicking on the below file name or icon.

Concepts of Advertising  
The Field of Advertising, Introduction, Integrated Marketing Communication, Advertising and its types,  Comparative Advertising, case study, Communication Models in Advertising    
 Integrated Advertising Program 
Analysis of Mission & Market Objective Setting & Determining Target Audience, Understanding  Segmentation, Positioning, Budget Decision, case study on Budgets     
Understanding Message Strategy  
Message & Copy in Advertising, Headlines in Print & TV Advertising, Visualization & Layout, AD  Appeals, Testimonials & Celebrity Endorsement  
Types & Decision Types of Media, Media Selection, Media Planning: New Perspective, Media Decision     
Campaign Making 
 Three Phases of Campaign Creation, Steps of Effective Advertising, Upsetting the applecart in the   scooterette category In Style! Case study, Understanding Campaigns     
Advertising Stake Holders – Advertising Organization, Evolution & History of advertising Agency, The  working of AD agencies, Organization Structure of Advertising Department, Interface with other  Departments, Functions of Advertising Agency  

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