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ADVERTISING AND PROMOTIONS full eBook, notes pdf download
Neer Yadav

ADVERTISING AND PROMOTIONS full eBook, notes pdf download

Neer Yadav | 17-Feb-2016 |
ADVERTISING AND PROMOTIONS , Message and Media , Understanding Campaigns , Advertising Organization ,

Hi friends, here Neer Yadav uploaded notes for ADVERTISING with title ADVERTISING AND PROMOTIONS full eBook, notes pdf download. You can download this lecture notes, ebook by clicking on the below file name or icon.

Concepts of Advertising 
 The Field of Advertising, Introduction, Integrated Marketing Communication, Advertising and its types,  Comparative Advertising, case study, Communication Models in Advertising     
Integrated Advertising Program 
 Integrated Advertising Program Analysis of Mission & Market Objective Setting & Determining Target  Audience, Understanding Segmentation, Positioning, Budget Decision, case study on Budgets    
 Message and Media 
 Understanding Message Strategy, Message & Copy in Advertising, Headlines in Print & TV Advertising,  Visualization & Layout, AD Appeals, Testimonials & Celebrity Endorsement , Media Types & Decision  Types of Media, Media Selection, Media Planning: New Perspective, Media Decision    
 Understanding Campaigns 
 Campaign Making, Three Phases of Campaign Creation, Steps of Effective Advertising, Upsetting the  applecart in the scooterette category In Style! Case study, Understanding Campaigns,     
 Advertising Organization 
 Advertising Stake Holders – Advertising Organization, Evolution & History of advertising Agency, The  working of AD agencies, Organization Structure of Advertising Department, Interface with other  Departments, Functions of Advertising Agency.  

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