Branding Concepts , Terms associated with Brands , Management of Brand , Brand Processing , Brand Selection ,
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Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands.
Terms associated with Brands
Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image.
Management of Brand
Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
Brand Evolution; Value of Brand; Brand Planning and Brand Potential.
Brand and Consumer Buying Process; Consumer Search for Brand Information; Issues associated with Effective Brand Name; Added Values Beyond Functionalism; Brand Personality; Branding to make Tangible the Intangible.