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BRAND MANAGEMENT eBook notes download
Neer Yadav

BRAND MANAGEMENT eBook notes download

Neer Yadav | 17-Feb-2016 |
Branding Concepts , Terms associated with Brands , Management of Brand , Brand Processing , Brand Selection ,

Hi friends, here Neer Yadav uploaded notes for BRAND MANAGEMENT with title BRAND MANAGEMENT eBook notes download. You can download this lecture notes, ebook by clicking on the below file name or icon.

Branding Concepts  
Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building  Successful Brands.  
Terms associated with Brands 
 Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding;  Brand Associations and Brand Image.  
Management of Brand 
 Brand Loyalty; Brand Relationship; Brand Equity; Brand Management     
Brand Processing 
 Brand Evolution; Value of Brand; Brand Planning and Brand Potential.     
Brand Selection 
 Brand and Consumer Buying Process; Consumer Search for Brand Information; Issues associated with  Effective Brand Name; Added Values Beyond Functionalism; Brand Personality; Branding to make Tangible  the Intangible.  

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Saba Fathima

Saba Fathima

its not downloading can u plz mail it to