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BRAND POSITIONING notes and ebook download
Neer Yadav

BRAND POSITIONING notes and ebook download

Neer Yadav | 17-Feb-2016 |
BRAND POSITIONING , General Introduction , Various Facets of Brand Positioning , Brand Equity and Franchising Objectives ,

Hi friends, here Neer Yadav uploaded notes for BRAND MANAGEMENT with title BRAND POSITIONING notes and ebook download. You can download this lecture notes, ebook by clicking on the below file name or icon.

General Introduction 
Brand Positioning; Consumer’s Perceptual Space; Positioning; Perceptual Mapping; Positioning: Rooted in  Product Features; The Pursuit of Differential Advantage; Category Related Positioning;   
Various Facets of Brand Positioning 
Symbols by Which We Live and Buy: Positioning with Non Functional Values; Brand Personality; Advertising:  Introduction and Significance; Brand Building Advertising; Brand Tracking.   
Brand Equity and Franchising Objectives 
Rules and Risks of Brand Extension; Brand Equity; Franchising; Brand Mapping and Extension; Reading  Minds: Research Techniques for Brand Positioning; New Product Opportunities

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