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CONSUMER BEHAVIOUR lecture Notes and ebook pdf Download
Neeraj Yadav

CONSUMER BEHAVIOUR lecture Notes and ebook pdf Download

Neeraj Yadav | 19-Feb-2016 |
The Study of Consumer Behaviour , Market Segmentation , Consumer as an Individual , Consumer Attitudes and Personality , Consumer Behaviour in Social Settings , Influence of Culture on Consumer Behaviour , Opinion Leadership Process ,

Hi friends, here Neeraj Yadav uploaded notes for CONSUMER BEHAVIOUR with title CONSUMER BEHAVIOUR lecture Notes and ebook pdf Download. You can download this lecture notes, ebook by clicking on the below file name or icon.

The Study of Consumer Behaviour
Introduction, Marketing and Consumer Orientation, Diversity in Market Place, Factors Influencing Buyer
Behaviour, Buyer Behaviour, Organizational Buying Vs Consumer Buying
Market Segmentation
Market & Its Types, Market Segmentation, Consumer Research Process, Eight Step Research Process,
Conducting Research Study
Consumer as an Individual
Consumer needs, Types and Systems of need, Hulls Drives reduction Theory, Maslow’s Hierarchy of Needs,
Mc Clelland’s Three Needs Theory, Consumer Motivation Concept, Means- End Chain Model
Consumer Attitudes and Personality
Attitudes: Introduction, Models of Attitude, Attitude Formation and Change, Personality: Introduction, Theories
of personality, Personality and Understanding Consumer Diversity, Components of Communication, Designing
Persuasive Communications
Consumer Behaviour in Social Settings
Group Dynamics and Consumer Reference Groups: Reference Groups, Application of reference groups , The
family: Concept, Functions of the family, Family Decision Making, The family Life Cycle, Social Class and
Consumer Behaviour, lifestyle profiles of the social classes, social class Mobility
Influence of Culture on Consumer Behaviour
Characteristics of culture, Measurement of Culture, Subcultures and Consumer Behaviour, Definition of Sub-
Culture, Types of Sub- Cultures (religious, national, geographic, racial, age) , Sub- Culture Interactions, Cross-
Cultural Consumer Analysis, Alternative Multinational strategies, cross cultural psychographic segmentation,
and marketing mistakes
Opinion Leadership Process
Introduction to Opinion Leadership, Measurement of Opinion Leadership, Profile of Opinion leader, the
interpersonal flow of communication, opinion leadership and the firm’s promotional strategy Diffusion Of
Innovations: Diffusion Process, Adoption Process, and the profile of the consumer innovator

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vipin kumar
23-May-2017

vipin kumar

Bhai download kyun nhi ho rhi