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BUSINESS MARKETING Notes and eBook download
Ashish talpade

BUSINESS MARKETING Notes and eBook download

Ashish talpade | 19-Feb-2016 |
Basics of Industrial Marketing , Buying Behaviour , Inputs to Industrial Marketing , Strategic Planning , Strategy Implementation , Channel Optimization , Logistics and Marketing Control , Sales Force Planning , Pricing ,

Hi friends, here Ashish talpade uploaded notes for BUSINESS MARKETING with title BUSINESS MARKETING Notes and eBook download. You can download this lecture notes, ebook by clicking on the below file name or icon.

Basics of Industrial Marketing
Introduction to Industrial Marketing; Industrial versus Consumer Marketing; Industrial Marketing Landscape;
Economics of Industrial Demand; Classification of Industrial Customers.
Buying Behaviour
Unique Characteristics of Organizational Procurement; Purchasing in Government Units; Industrial Buying
Behaviour in Indian context; Conceptualization of Buying Behaviour; Stages in Buying.
Inputs to Industrial Marketing
Uncertainty Management in Industrial Marketing; Purchasing Agents in Industrial Buying; Negotiation in
Industrial Marketing.
Strategic Planning
Process of Strategic Planning; Macro and Micro Variables Used to Segment Industrial Marketing; Industrial
Marketing Strategy in India; Managing the Development of

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Anam Gulzar
07-Jun-2017

Anam Gulzar

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