Introduction to International Marketing
Strategic concept of Marketing, Market needs and wants, guiding principles of the Marketing Company.
Global Marketing Environment
Introduction, Economic Environment-The World economy, International Trade Theory, Legal Environment,
Social and cultural Environment.
Targeting Global Opportunities
Global market Segmentation, Targeting and global product Positioning,
Global Marketing Strategy
Entry and Expansion Strategies- Marketing and sourcing, Planning process and entry strategies, Cooperative
strategies and global strategic partnerships, Competitive analysis and strategy, Strategic Positioning and Intent,
Global Marketing Programs
Product decisions, International product strategies, Moving toward world product.
Branding and packaging decisions, marketing industrial products, International marketing of services, Basic
Global promotion, Channels of Distribution, Physical distribution and documentation.