Fundamentals of Research process; Role of Research in Business Decision Making; Types of Research; Steps in
Research Process; Classification of Research Proposal; Contents of Research Proposal; Case Study: Research
Fundamentals of Research Design: Essentials of Research Design; Different Research Design. Experiment
Design; Writing the Research Report: Categories of Reports, Steps of Report Writing, Key Elements, Methods
of Report Writing, Formatting, Pilot-Test.
Sources of Market Data; Secondary Data; Survey Data; Consumer Panel; TV Meters; Statistical sampling;
Diaries in Social Research; Internet as a Source of Data; Secondary Analysis; Survey; Questionnaire Design:
Issues in Questionnaire, Sample Questionnaires.
Introduction to Data Grouping; Frequency Distribution; Formation of Discrete Series; Formation of Continuous
Series; Graphic Presentation of Data; General Rules for Construction of Graphs; Histogram; Frequency
Measures of Central Value: Average, Types of Average, Arithmetic Mean, its Merits and Demerits, Median, its
Merits and Demerits; Related Positional Measures: Quartile, Percentile, Decile; Mode: Merits and Demerits;
Relationship between Mean, Median and Mode; Measure of Dispersion: Range, Quartile Deviation, Mean
Deviation, Standard Deviation, Coefficient of Variance.
Probability and Distribution
Fundamentals of Probability: Concept, Calculation; Theorems: Additional, Multiplication, Conditional
Probability; Theoretical Distribution: Binomial Distribution, Poisson Distribution, Normal Distribution.
Introduction to Hypothesis; Types of Hypothesis; Testing of Hypothesis; Z- Test; T-Test; F-Test
Introduction to Correlation; Significance of Correlation; Types of Correlation; Coefficient of Correlation
Introduction to Regression; Uses of Regression; Difference between Correlation and Regression; Regression
Equation; Linear & Multiple Regression