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RESEARCH METHODS IN RETAIL notes and eBook pdf download
Ashish talpade

RESEARCH METHODS IN RETAIL notes and eBook pdf download

Ashish talpade | 19-Feb-2016 |
RESEARCH METHODS IN RETAIL , Research Process , RESEARCH DESIGN , Sampling , Data Grouping , Data Analysis , Probability and Distribution , Hypothesis , Correlation , Regression ,

Hi friends, here Ashish talpade uploaded notes for BUSINESS RESEARCH METHODS with title RESEARCH METHODS IN RETAIL notes and eBook pdf download. You can download this lecture notes, ebook by clicking on the below file name or icon.

Research Process
Fundamentals of Research process; Role of Research in Business Decision Making; Types of Research; Steps in
Research Process; Classification of Research Proposal; Contents of Research Proposal; Case Study: Research
Research Design
Fundamentals of Research Design: Essentials of Research Design; Different Research Design. Experiment
Design; Writing the Research Report: Categories of Reports, Steps of Report Writing, Key Elements, Methods
of Report Writing, Formatting, Pilot-Test.
Sources of Market Data; Secondary Data; Survey Data; Consumer Panel; TV Meters; Statistical sampling;
Diaries in Social Research; Internet as a Source of Data; Secondary Analysis; Survey; Questionnaire Design:
Issues in Questionnaire, Sample Questionnaires.
Data Grouping
Introduction to Data Grouping; Frequency Distribution; Formation of Discrete Series; Formation of Continuous
Series; Graphic Presentation of Data; General Rules for Construction of Graphs; Histogram; Frequency
Data Analysis
Measures of Central Value: Average, Types of Average, Arithmetic Mean, its Merits and Demerits, Median, its
Merits and Demerits; Related Positional Measures: Quartile, Percentile, Decile; Mode: Merits and Demerits;
Relationship between Mean, Median and Mode; Measure of Dispersion: Range, Quartile Deviation, Mean
Deviation, Standard Deviation, Coefficient of Variance.
Probability and Distribution
Fundamentals of Probability: Concept, Calculation; Theorems: Additional, Multiplication, Conditional
Probability; Theoretical Distribution: Binomial Distribution, Poisson Distribution, Normal Distribution.
Introduction to Hypothesis; Types of Hypothesis; Testing of Hypothesis; Z- Test; T-Test; F-Test
Introduction to Correlation; Significance of Correlation; Types of Correlation; Coefficient of Correlation
Introduction to Regression; Uses of Regression; Difference between Correlation and Regression; Regression
Equation; Linear & Multiple Regression

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