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MARKETING RESEARCH Notes
Pankaj Yadav
Pankaj Yadav 28-Jan-2016 6
MARKETING RESEARCH pdf notes for MBA

Marketing Research   Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research.   Marketing Research Process   Problem identification; Selection of research design: major issues; emic dilemma.  Secondary and Primary Data   Sec....

Ravi Chopra
Ravi Chopra 09-Jan-2016 0
MARKETING RESEARCH Ebook

SYLLABUS Marketing Research Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research. Marketing Research Process Problem identification; Selection of research design: major issues; emic dilemma. Secondary and Primary Data Secondary data....