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17-Feb-2016 | By Neer Yadav | 0 Comment's

General Introduction  Brand Positioning; Consumer’s Perceptual Space; Positioning; Perceptual Mapping; Positioning: Rooted in  Product Features; The Pursuit of Differential Advantage; Category Related Positioning;    Various Facets of Brand Positioning  Symbol....

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17-Feb-2016 | By Neer Yadav | 0 Comment's

Branding Concepts   Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building  Successful Brands.      Terms associated with Brands   Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and C....

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