The Study of Consumer Behaviour Introduction, Marketing and Consumer Orientation, Diversity in Market Place, Factors Influencing Buyer Behaviour, Buyer Behaviour, Organizational Buying Vs Consumer Buying Market Segmentation Market & Its Types, Market Segmentation, Consumer Research Process, ....

MODULE 1 CONSUMER BEHAVIOUR 4 MODULE 2 CONSUMER INVOLVEMENT 20 MODULE 3 INDIVIDUAL INFLUENCE ON BUYING BEHAVIOUR 28 MODULE 4 CONSUMER BUYING PROCESS 86 MODULE 5 CULTURE AND CONSUMER BEHAVIOUR 95 Download CONSUMER BEHAVIOUR Pdf lecture notes and ebook....