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19-Feb-2016 | By Neeraj Yadav | 1 Comment's

The Study of Consumer Behaviour Introduction, Marketing and Consumer Orientation, Diversity in Market Place, Factors Influencing Buyer Behaviour, Buyer Behaviour, Organizational Buying Vs Consumer Buying Market Segmentation Market & Its Types, Market Segmentation, Consumer Research Process, ....

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19-Feb-2016 | By Shubham Goyal | 0 Comment's

MODULE 1 CONSUMER BEHAVIOUR 4 MODULE 2 CONSUMER INVOLVEMENT 20 MODULE 3 INDIVIDUAL INFLUENCE ON BUYING BEHAVIOUR 28 MODULE 4 CONSUMER BUYING PROCESS 86 MODULE 5 CULTURE AND CONSUMER BEHAVIOUR 95 Download CONSUMER BEHAVIOUR Pdf lecture notes and ebook....

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