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28-Jan-2016 | By Pankaj Yadav | 4 Comment's

Marketing Research   Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research.   Marketing Research Process   Problem identification; Selection of research design: major issues; em....

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28-Jan-2016 | By Ravi Chopra | 0 Comment's

SYLLABUS Marketing Research Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research. Marketing Research Process Problem identification; Selection of research design: major issues; emic dilemma....

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