GupShup Study

19-Feb-2016 | By Ashish talpade | 1 Comment's

SYLLABUS Overview of Retailing What is retailing? A retailer role in distribution channel; Functions performed by retailers; Social and Economic Significance of retailing. Selection of retailing and distribution; channels around the world; Retail Management decision proves Multi-channel Retaili....

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19-Feb-2016 | By Neeraj Yadav | 0 Comment's

Marketing Research Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research. Marketing Research Process Problem identification; Selection of research design: major issues; emic dilemma. Seconda....

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