SYLLABUS Overview of Retailing What is retailing? A retailer role in distribution channel; Functions performed by retailers; Social and Economic Significance of retailing. Selection of retailing and distribution; channels around the world; Retail Management decision proves Multi-channel Retaili....

Marketing Research Need, nature and scope; complexities of international marketing research; marketing information system (MIS); Organization of international marketing research. Marketing Research Process Problem identification; Selection of research design: major issues; emic dilemma. Seconda....