Unit 1: Introduction to Sales Management 1 Unit 2: Personal Selling 15 Unit 3: Process of Personal Selling 30 Unit 4: Sales Strategy Formulation 44 Unit 5: Sales Organisation 58 Unit 6: Recruitment of Sales Personnel 77 Unit 7: Selection and Placement of Sales Personnel 89 Unit 8: Training of....

1.0 Objective 1.1 Introduction 1.2 Definition 1.3 Benefits of selling activities 1.4 Elements of sales management 1.5 Objectives of sales management 1.6 SMBO approach 1.6.1 Process of SMBO 1.6.2 Importance of SMBO 1.7 Organisation of selling unit 1.7.1 Need and Importance 1.7.2 Functions ....

An Introduction to Sales Management Objectives and Scope of Personal Selling, Buyer Seller Dyad and Personal Selling Situation, Theories of Personal Selling, Personal Selling Process, Mistakes in Sales Sales Forecasting Prospecting, Sales Resistance, Closing Sales, Types of Personal- Selling Obj....